E-Commerce SEARCH – a Major #1 Vendor / Platform Consideration
Per Gartner, 85% of all e-Commerce users utilize Search & Navigation. Enterprise Search is a major e-Commerce framework component. It provides intelligent search (auto-complete/predict, spellcheck, etc.) & allows users to dynamically apply filters on item properties (facets/attributes). It’s standard with all Tier 1 e-Commerce storefronts.
The top commercial solution is Oracle Endeca (Oracle Commerce) while K-Rise EASYCommerce, WebSphere, Hybris, Magento, etc. utilize either open source Apache SOLR, or open source ElasticSearch.
Search benefits include:
• CX – Customer Experience: An enjoyable discovery experience with finding the right items fast
• Increased Order Conversion: 10% + increase because of improved search relevance
• Customer Loyalty / Repeat Customer: Superior 1st customer visits promote subsequent visits & lowers customer acquisition costs
• Personalized Catalogs: Store, Brand, Account, Role or User level
“The Forrester Wave, B2C Commerce Suites” report on 11 e-commerce companies notes: “10 of the 11 vendors evaluated all leverage the open source search engine SOLR. This creates a common, high baseline for all the vendors with differentiation coming primarily through the effectiveness of the business user tool.”
K-Rise EASYCommerce integrates SOLR with Item Master & SRP Category Codes. Learn why Enterprise Search is the “heart & soul” of an e-Commerce platform.